Matter Aera Electric Motorcycle Hits Flipkart with Exciting Discounts: A Game-Changer in Electric Mobility
The Indian electric vehicle (EV) landscape is buzzing with excitement as Matter, an Ahmedabad-based EV startup, has officially launched its groundbreaking geared electric motorcycle, the Matter Aera, on Flipkart. Announced on May 2, 2025, this launch aligns with Flipkart’s ‘Big Savings Days Sale,’ offering buyers a golden opportunity to own this innovative two-wheeler at a reduced price with discounts and incentives totaling up to ₹39,827. This move not only marks a significant milestone for Matter but also sets a new benchmark for premium electric motorcycles in India, making sustainable mobility more accessible. Here’s everything you need to know about the Matter Aera and why its Flipkart launch is creating waves.
A Revolutionary Electric Motorcycle
The Matter Aera stands out as India’s first geared electric motorcycle, blending cutting-edge technology with the thrill of traditional biking. Unlike conventional EVs, the Aera features a unique 4-speed manual transmission, a feature that resonates with riders who crave the tactile experience of shifting gears. Paired with a 10kW electric motor and a 5kWh liquid-cooled battery, the Aera delivers a claimed range of 125 km, making it ideal for both city commutes and spirited rides. The higher-spec Aera 5000+ variant, priced at ₹1,93,826 (ex-showroom), offers enhanced features, while the base model starts at ₹1,83,308 (ex-showroom).
The motorcycle’s design is another highlight, boasting a sharp, muscular aesthetic reminiscent of internal combustion engine (ICE) street bikes. With LED lighting, a sculpted tank, and a split-seat setup, the Aera appeals to younger riders seeking style and substance. Its 7-inch touchscreen dashboard, running on Android with 4G connectivity, supports navigation, media controls, and over-the-air updates. Additional features like remote locking, geo-fencing, and real-time data access via a mobile app elevate the ownership experience, positioning the Aera as a tech-forward choice in the mid-range EV segment.
Flipkart’s Big Savings Days Sale: Unmissable Offers
The launch on Flipkart is strategically timed with the e-commerce giant’s ‘Big Savings Days Sale,’ designed to make the Aera more affordable. Buyers can benefit from a combination of discounts, including a special launch price, platform-specific offers, and limited-period credit card deals. These incentives, totaling up to ₹39,827, are part of Matter’s initiative to accelerate EV adoption in India. The collaboration with Flipkart ensures a seamless buying experience, with delivery timelines and service support coordinated through Matter’s dealer network. Customers can choose from multiple color options and variants to suit their preferences and budget.
This partnership builds on Matter’s earlier collaboration with Flipkart, which began with pre-bookings in 2023. The e-commerce platform’s extensive reach, covering over 2,000 PIN codes across 25 districts, makes the Aera accessible to a wide audience. By leveraging Flipkart’s customer insights and online marketplace expertise, Matter is ensuring a hassle-free purchase process, complete with attractive financing options through its tie-up with OTO.
Why the Matter Aera Matters
Matter AeraThe Aera’s launch on Flipkart is more than just a sales milestone; it’s a step toward redefining electric mobility in India. The motorcycle’s unique combination of a manual gearbox, liquid-cooled battery, and advanced connectivity features sets it apart from competitors like the Revolt RV 400 and Tork Kratos. Its three riding modes—Eco, City, and Sport—offer versatility, while safety features like front and rear ABS and park assist enhance rider confidence.
Matter’s broader vision is to capture a significant share of the 125-180cc segment, which sees annual sales of around two million units. With plans to deliver 40,000 units in 2024 and scale up to 1.2 lakh units annually, the company is poised for growth. The Aera’s competitive pricing, especially with Flipkart’s discounts, makes it an attractive alternative to traditional petrol-powered bikes, particularly amid rising fuel costs.
The Matter Aera’s launch on Flipkart is a bold move to democratize electric motorcycles in India. By combining innovative technology, aggressive pricing, and strategic partnerships, Matter is paving the way for a sustainable future. For buyers, the ongoing ‘Big Savings Days Sale’ presents a limited-time opportunity to own a feature-packed EV at a discounted price. As Matter expands its dealership network and prepares to launch additional models like the EXE and UT, the Aera’s success could herald a new era for electric two-wheelers in India.
For those eyeing a stylish, tech-savvy, and eco-friendly ride, the Matter Aera on Flipkart is worth a closer look. Don’t miss out on the chance to join the electric revolution with one of India’s most exciting motorcycles.